The fact is that great pictures are, after personal recommendations, the most important factor in converting guests. You’ve probably checked out a restaurant’s website yourself before deciding whether to book or not. You have a look around the website, read the menu etc. But the most important thing of all is great visual content. “A picture says more than a thousand words”, as the saying goes.
Thatsup is Sweden’s largest restaurant and lifestyle guide. We’ve been photographing local businesses, particularly restaurants, since 2008.
We’re now getting close to 10 000 photographic shoots. Our chief photographer, Fredrik Rollman, has been with us since 2009 and has created our imagery, which is a huge factor in our success as a guide.
If you want to be extra ambitious you can also have a video made, but it’s not obligatory. Naturally, we also do other photographic jobs, such as hotels, hairdressing salons, activities etc.