The Novikov Wine Club is a private members' club created for true wine enthusiasts who believe that every great meal deserves the perfect pairing. Members gain exclusive access to expert insights, pairing advice, and behind-the-cellar stories personally shared by Head Sommelier Danilo through a dedicated online portal.
Club benefits include preferential prices on select wines and champagnes, as well as rare and limited-edition labels. Members also receive priority invitations to intimate tastings, wine dinners, and sommelier-led masterclasses. Throughout the year, enjoy an afternoon escape (between 3–6pm each day) – whilst you enjoy a premium bottle or wine, it will be paired with complimentary charcuterie board. Additional perks include curated newsletters, early event access, and a birthday surprise.
Joining the Novikov Wine Club is simple – just visit the Novikov Wine Club website here, sign up, and start enjoying your benefits immediately. You'll also receive a welcome letter with a personalised black membership card to keep with you. The price of the annual subscription is £300 – less than a pound a day.