London's biggest country music gathering is back this March as Country to Country Festival returns to The O2 on 13-15 March for a three-day run of boots, ballads and Nashville imports.
Now a regular fixture on the capital's music calendar, the festival brings a mix of established country heavyweights and emerging artists from the US and beyond. This year's headline sets come from the likes of Keith Urban, Zach Top and Brooks & Dunn, while a rotating lineup of rising Nashville acts fills the stages throughout the day.
Part of the appeal of C2C is that the music isn't confined to one stage. Across the weekend, fans can wander between performances, discovering newer artists between the bigger arena sets. Smaller stages and pop-up performances give the festival more of a roaming feel than a standard arena gig.
Country's popularity in the UK has grown steadily over the last decade, and C2C has played a big part in that shift, introducing British audiences to artists who might otherwise stay on the US touring circuit.
Alongside the concerts, there's also the broader festival atmosphere to contend with, including merch stalls, food and drink, and plenty of fans fully committing to the boots-and-hats dress code.