Londoners' favourite bagel shop, B Bagel, is setting up shop in the heart of the West End, and to celebrate, they're giving away hundreds of bagels (and a load of other treats) over three days of festivities from Monday 27 October.
Known for their New York–style bagels, crisp on the outside, chewy in the middle, and baked fresh every morning, they've already built a loyal following across their six other London spots, from Camden to Chelsea.
The first 100 customers through the door each day from Monday 27 to Wednesday 29 October will score a B Bagel goody bag. Inside there will be a freshly baked bagel, a brownie, their signature bagel crisps, and credit to spend in store.
If you miss the morning rush, don't panic, lunchtime's where the real fun happens. Between 12–2pm on Tuesday, Wednesday, and Thursday, you can spin the B Bagel wheel for a chance to win merch, bagels, and even a whole month of free lunch.
The new shop at 52 New Oxford Street will be serving B Bagel's classic menu, including hot salt-beef, smoked salmon, and avocado bagels, alongside hot drinks, breakfasts, and deli bits. As always, everything's baked on-site, using their secret in-house recipe that has given them the legendary status they have today.
B Bagel New Oxford Street opens Monday 27th October.