Soho just got a whole lot happier: Happiness, a brand new matcha bar in the heart of London, officially opens its doors this week, offering a trio of wellness, caffeine, and rebellion.
Founder Callum Best wanted more than another café. "Soho has always been a hub of creativity and culture," he says. "Happiness is designed to reflect that energy, bringing people together over matcha while celebrating individuality and self-expression." And he's not kidding.
The interior is a modern sanctuary in the bustle of Soho, minimalist yet bright, welcoming but with plenty of edge — the perfect place to take a breather and enjoy sipping on ceremonial-grade Japanese matcha.
The menu is all about quality, creativity, and wellness. From matcha lattes and seasonal specials to a small but thoughtful selection of wellness-focused bites, there's plenty to keep both your taste buds and your energy levels happy. Every cup uses premium Japanese matcha, so expect rich, earthy flavours that make the drink so popular all over the world.
To mark the grand opening, Happiness is teaming up with Finelinehearts Club. Anyone who buys a drink over the opening weekend will score a free tattoo. It's a first in London, a perfect nod to Soho's creative and slightly rebellious spirit.