CleanCo, founded by British TV personality and Guinness World Record holder Spencer Matthews, has launched London's first alcohol-free Clean Cocktail Bar in partnership with Brityard, running as a pop-up on Regent Street from 1 July to 30 September 2025. The bar offers a curated menu of 0.0% cocktails made with CleanCo's award-winning alcohol-free spirits, including tequila, gin, rum, and whiskey alternatives.
The Clean Paloma is the headline serve, aligning with a national rise in tequila popularity and CleanCo's Clean T launching in Waitrose. Free Clean Palomas are available from the bar every Thursday from 4–6pm, while 2-for-1 cocktails are offered Monday to Wednesday. The bar will also host supper clubs, in-store events, and a closing party before Sober October, aiming to prove that alcohol-free drinks can be just as enjoyable and flavourful as traditional cocktails.