Primrose Bakery

Primrose Bakery is located in Primrose Hill and is owned by author and baker Martha Swift, who opened it in 2004. She started by making cakes in her kitchen before expanding into a permanent location. The bakery specialises in bespoke handmade cupcakes, layer cakes, loaves, and slices with an impressive celebrity clientele, including the likes of Jude Law and Chris Martin. A variety of free-from cakes and bakes are available at this retro café too.