ExCeL London is unveiling Immerse LDN, the UK's largest immersive entertainment district, set to open in August 2024. This new purpose-built space spans over 160,000 square feet and will feature world-class immersive experiences.
Spread across multiple venues, the Immerse LDN district will feature established attractions such as Formula 1®: The Exhibition and The Friends™ Experience, as well as exciting new additions still to be announced. The area will be built as five “chapters”, with each one featuring a bespoke immersive entertainment box. The district will also offer a variety of food and beverage options, including eateries involved with the KERB street food collective, a brand-new food hall, floating restaurants, and more.
Immerse LDN aims to attract an additional 2.5 million visitors annually, creating numerous jobs and contributing to the Royal Docks regeneration. It will provide new after-hours and corporate hospitality options for event organisers and exhibitors, bringing together big names in TV, film, music, art, and gaming, and building on the success of previous exhibitions like Jurassic World: The Exhibition.
The first phase of the new waterfront destination will launch this August, then add new experiences and hospitality outlets until completion in 2025. You can find out more and plan your visit on the official website here.