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For the past couple of summers, ice cream lovers in London have been astounded by the unique and intriguing flavours on offer at The Ice Cream Project, a pop-up ice cream shop from designer Anya Hindmarch. The good news is that the shop is reopening its doors for another summer, serving quirky ice creams from 7th June until 18th August this year.
All of the ice creams sold here are small-batch products made by hand in Devon, with scoops and tubs both available. So far, so normal, but the flavours here are really bringing something new to the world of ice cream. Each one is made to an original recipe, with flavours ranging from Kikkoman soy sauce, Filippo Berio pesto, and Heinz baked beans to sweeter choices like Penguin bar, Tiptree orange marmalade, and Bird's custard. The bold packaging of the ice cream tubs reflects the brands that have inspired each variety.
If you want to try some of these distinctive flavours for yourself, get down to The Ice Cream Project in Belgravia between now and August. The shop is very popular and often attracts a queue. The queue can be closed up to two hours before the shop's closing time, so get down early if you want to guarantee yourself some unusual ice cream.
