Known for its rich history and cultural diversity, Soho has retained an independent spirit to this day. Even though many of the world's top commercial brands have moved in, this vibrant London area is still home to eclectic record stores, quirky specialist shops, and other unusual retailers, making it one of the city's premier destinations for serious shopaholics, devout fashionistas, and eternal style hunters from all over the world. Our guide to shopping in Soho takes you from vintage boutiques and independent businesses to high-end designer stores and other Soho shops, guaranteeing a top-notch shopping experience.
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The best shopping in Soho
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The best shops in Soho
- 1Footpatrol London Sneakerhead central
- 2Sounds of the Universe Beloved record store with an eclectic taste
- 3Ascot Shoes High-end leather goods
- 4Oxford Street Europe's busiest shopping street
- 5Regent Street High-street luxury
- 6Carnaby Street Picture-perfect shopping destination
- 7Liberty Come for the building, stay for the shopping
- 8Third Man Records Rockstar's quirky vinyl shop
- 9Aesop Quality skincare products
- 10The Great Frog For that superstar look
- 11Ffern The fleeting scents of nature
- 12House of Spells All Potter everything
- 13Milroy's Legendary whisky specialists
- 14Hamleys The oldest toy shop in the world
- 15Beyond Retro Well-known second-hand store
- 16Yamaha Music London All the gear a musician could want or need
- 17Gosh! Comics Comic book heaven
- 18RS No. 9 Carnaby It's only rock 'n' roll but you'll like it
- 19Cass Art Top place to shop in Soho for artists
- 20Rapha London Clubhouse Where coffee meets cycling
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The best shops in Soho
Where to go shopping in Soho
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Sneakerhead central
The flagship Footpatrol store is one of the best places to shop for trainers. It's known for its exclusive collections and hard-to-find rarities. More than just a retailer, it aims to be a nexus for sneaker culture where fans can interact and share their passion. Offering a diverse range of trainers from prominent and lesser-known brands alike, Footpatrol also provides a selection of stylish streetwear and accessories for the full on-trend look.
- 80 Berwick Street, Soho
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Beloved record store with an eclectic taste
Sounds of the Universe, a revered London record store, started as a second-hand record stall in Camden in the 1980s before securing a permanent spot in Soho. Owned by Stuart Baker, the founder of Soul Jazz Records, the store mirrors its sister label's eclectic genre range from techno to jazz, with a focus on African music, and offers new releases, second-hand rarities, music books, apparel, posters, and other music-related items. You might even find yourself rubbing elbows with the likes of Four Tet or Gilles Peterson as you flip through records.
- 7 Broadwick St, Soho
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High-end leather goods
Ascot Shoes offers ready-to-wear and bespoke shoes for men, crafted from top-grade calf and crocodile leathers sourced from Italy and France. With contemporary designs for all ages, their range includes bold, fashion-forward styles, from casual trainers to formal shoes, in both standard and custom sizes. The stylish Soho shop also offers leather accessories such as belts, jackets, hats, bags, and purses.
- 10 Newburgh St, Soho
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Europe's busiest shopping street
Running along the northern border of Soho, Oxford Street is a world-famous shopping street with about half a million visitors daily. Spanning 2km in total, London's premier shopping destination is home to hundreds of shops, including everything from souvenir stores to the flagship emporiums of major clothing brands. Several dining outlets are available in the area as well. If you're looking to go on a Soho shopping spree, this is where you start.
- Oxford Street, Soho/Mayfair/Marylebone
- Website
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High-street luxury
Regent Street, Oxford Street's somewhat more upmarket counterpart, runs along the western edge of Soho, all the way from Marylebone to St James's. The famous shopping destination brings an assortment of prestigious boutiques and luxury retail stores to the shopping experience, along with the dining outlets to match. Various events and festivals often take place on the street as well.
- Regent Street, Soho/Mayfair
- Website
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Picture-perfect shopping destination
Once a hotbed for alternative culture, today, Carnaby Street is a must-visit destination for tourists, shoppers, and influencers alike, thanks to its beautiful decorations and plethora of retail opportunities. The pedestrianised area hosts a changing array of vibrant, playful art installations and is home to several urban fashion brands catering to youthful crowds, from sportswear such as Adidas to dedicated cap stores and more.
- Carnaby Street, Soho
- Website
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Come for the building, stay for the shopping
Liberty London, set in a striking Tudor-revival building, is a prestigious Soho department store renowned for its fabrics. It houses departments for textiles, fashionable clothing, homeware, interior decor, jewellery, and beauty products from various high-end brands. A range of in-store services is also available, including personal shopping, a florist, beauty treatments, and more. During the festive season, Liberty turns part of one of its floors into an iconic holiday shop with all things Christmas.
- Regent Street, Soho
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Rockstar's quirky vinyl shop
Owned by present-day rockstar Jack White, the bright yellow Third Man Records outpost in Carnaby spans two floors, selling vinyl records, merchandise, and other related music goods and gear. The basement hides a snug concert space for release gigs, secret shows, and the like, and there are other peculiar things to discover, for example, a token-operated lucky dip book machine. You can even record your music straight to vinyl in the shop's recording booth.
- 1 Marshall St, Soho
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Quality skincare products
Established in 1987, the Aesop brand has gone from Melbourne to retail outlets all over the world, including Soho. They're devoted to creating superior quality skincare, haircare, and body care products, continuously exploring plant- and laboratory-made ingredients for their formulations. The expert consultants at their stores can help acquaint you with the Aesop collection and offer advice.
- 41 Lexington Street, Soho
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For that superstar look
The Great Frog was launched in London in 1972 and sells bold original jewellery and eyewear, drawing on the rock 'n' roll lifestyle for inspiration. The products at the Soho shop are suitable for men and women alike, with their fine jewellery and accessories truly standing out from the crowd. So much so, in fact, that their pieces have been worn by superstar icons such as Lemmy Kilmister, Harry Styles, and Jay-Z.
- 10 Ganton St, Soho
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The fleeting scents of nature
Ffern is a luxury natural fragrance brand whose limited-edition seasonal collections regularly sell out. Their flagship boutique in Soho acts as a multisensory space, offering not just the latest releases, but also an exclusive archive of past products to sample and purchase. You can also relax with a cup of herbal tea and take in the artwork adorning the store, or attend one of their workshops.
- 23 Beak St, Soho
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All Potter everything
The London branch of the House of Spells fandom shops is situated in Soho. Packed to the brim with all kinds of fantasy memorabilia from shows such as “Game of Thrones”, “Stranger Things”, and “Peaky Blinders”, it's especially popular with Harry Potter fans, as it sells a range of Wizarding World souvenirs. Potter-themed wands, cloaks, sculptures, stationery, and more are all available here.
- 69-71 Charing Cross Road, Soho/Covent Garden
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Legendary whisky specialists
One of the city's premier whisky experts, Milroy's goes back to 1964 and has even supplied spirits to 10 Downing Street over the years. Behind its striking blue façade, the snug Soho outlet of this independent business hides thousands of spirits from around the world, as well as fine vintages and champagnes. The Soho bar also regularly hosts tastings and other events.
- 3 Greek Street, Soho
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The oldest toy shop in the world
There are several branches of Hamleys around London, but it's the original Regent Street flagship that has captured the imagination of countless children over the years. You don't have to be a kid to enjoy browsing the wares at this vast Soho shop, either, as there are so many fascinating playthings, gadgets, puzzles, and more across its seven colourful floors that time is sure to fly by, regardless of age.
- 188-196 Regent Street, Soho
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Well-known second-hand store
Beyond Retro's humble beginnings go back to a London warehouse, but the shop has since grown into a classic destination for vintage and second-hand shopping, even expanding overseas and setting up in Sweden. The big-name vintage store is full of pre-owned pieces, lovingly restored treasures, and one-off finds you won't find anywhere else.
- 19-21 Argyll Street, Soho
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All the gear a musician could want or need
Spread across three levels, the expansive Yamaha Music London showroom carries the full range of the famed brand's instruments and accessories. As the flagship Yamaha store in the country, it's filled with a diverse selection of products suited for novices and professional musicians alike. You can browse an extensive collection of guitars, pianos, drum sets, and woodwind instruments, along with stage and studio accessories.
- 152-160 Wardour St, Soho
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Comic book heaven
With window displays stacked full of colourful comic books and related paraphernalia, it's hard to miss this corner shop, even in busy Soho. Gosh! Comics is split across two floors, with the bright and vibrant ground floor highlighting independent graphic novels in a variety of genres, from cookbooks to literary adaptations and manuals. Meanwhile, the basement hides a treasure trove of superhero comics by the biggest publishers, including limited editions and rarities.
- 1 Berwick St, Soho
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It's only rock 'n' roll but you'll like it
RS No. 9 offers a unique retail experience – one dedicated entirely to one of the greatest bands in history, The Rolling Stones. Band portraits, iconic album covers, and other related imagery cover this contemporary flagship shop in Soho, with the lascivious Hot Lips logo splashed on everything, from T-shirts and sweaters to outerwear, champagne flutes, and designer sunglasses.
- 9 Carnaby Street, Soho
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Top place to shop in Soho for artists
Cass Art has earned a reputation as one of London's premier destinations for artists' supplies. The Soho branch boasts an extensive range of creative materials. No matter what artistic tools or resources you need, this shop is bound to provide, offering a diverse array of high-quality products from leading brands at competitive prices. Additionally, there's a dedicated section for children's art supplies and activities.
- 49 Brewer St, Soho
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Where coffee meets cycling
If you're just as passionate about cycling as you are about coffee, then this spot is perfect for you. Rapha London Clubhouse is a sleek, minimalist bike store that doubles as a café – the focus is firmly on great coffee and all things cycling. It's the ideal place to connect with fellow enthusiasts who live and breathe the sport, browse fashionable cycling gear, and sip a quality brew in a stylish Soho environment.
- 85 Brewer St, Soho
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