Privacy Policy

This Privacy Policy describes our policies on the collection, use, and disclosure of information about you in connection with your use of our services, including those offered through our websites, emails, and mobile platforms (collectively, the "Service(s)"). The terms "we", "us", and “Thatsup” refer to Thatsup AB, Karlbergsvägen 22, 113 27 Stockholm. When you use the Service, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.

1. Importance of Your Privacy

Thatsup always tries to ensure our users privacy. By using our services you entrust us with certain private information to help us deliver the best possible consumer experience for you and our users. It is important to us that you understand what personal information that we collect and why.

In exchange for your trust, you expect and deserve our commitment to treat your information with respect and in accordance with this Privacy Policy. Rest assured that we will protect your privacy.

Under no circumstances will Thatsup sell or share any personal information about you to or with any person or organization except:

(i) as authorized by you,

(ii) in connection with providing various products and/or services to you (the "Service(s)"),

(iii) to the extent you make any use of Thatsup’s websites (“Website(s)"),

(iv) to merchants with which Thatsup has a business relationship (our customers),

(v) as may be required by law or court order, or

(vi) as otherwise set forth herein.

The Privacy Policy below describes the standards we live up to in handling information about you and any personal information you submit through the Website and sets out the various purposes for which we may process your personal data.

2. Who We Are

Thatsup operates Websites across serveral domains, often starting with "thatsup" (e.g. and Thatsup's mission is to guide users to the best places in our covered cities.

3. Children

The Service is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us at [email protected]. If we become aware that a child under 13 has provided us with personal information without parental consent, we take steps to remove such information and terminate the child's account.

Other age restrictions may be set forth in Thatsup's Terms of Use from time to time.

4. The personal information we collect

There are several areas on the Websites where you may be asked to enter both personal and non-personal information. For more detailed information on the personal information we collect, please see the sections below.

4.1 Registration data

To use certain of Thatsup's Services and/or to access the the Websites, you may need to provide certain personal information which may include, without limitation, your name, password and email address.

If a user connects to the Services and/or the Websites using credentials from a third party application (e.g. Facebook), the user will provide us with authentication information such as encrypted access credentials. We may also collect other information available on or through the user’s third party application account, including, for example, name, profile picture and email address.

4.2 Technical information we collect

When you use Thatsup’s Services and/or access the Websites, we automatically collect certain technical information.

(a) Usage data

In order for Thatsup to ensure that we are providing the best possible consumer experience throughout the Websites, we collect and track certain user and customer information, such as IP address, general geographic location as indicated by the IP address, browser and/or mobile platform type, the pages viewed on our websites and in our Application, whether someone interacts with content available on our Websites and how.

In addition, when you use the Websites, Thatsup automatically receives and records information on our server logs from your browser or mobile platform, including information regarding your mobile or browser device, IP address and location. Thatsup also automatically collects and uses additional information from users and customers such as Websites open date and time, idle time, and clicks and/or swipes within the Websites (together with time and order).

(b) Device information

We may collect device-specific information, such as your hardware model, operating system version, unique device identifiers, language settings and mobile network information.

(c) Cookies

When you visit the Websites, our web server may send cookies to your computer. These cookies store a limited amount of information about your site visit and may track information on how our site is being used, including session counts, navigation patterns, pages visited, etc. By using cookies we may collect information about the type of device you use to access our Websites, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the webpages you view on our Websites and whether you interact with content available on our Websites and how. If you choose to set your web browser to not accept cookies, Thatsup can’t guarantee that the Websites will work as intended.

(d) Weblogs

Thatsup may also utilize web logs to track aggregate information about how our Websites are being used. Web logs track anonymous user information, including the number of visitors to the Website, operating systems, IP address (if publicly available), and browser type. Unlike cookies, web logs are maintained only on Thatsup servers and do not store or place anything on the user's computer.

(e) Advertisement identification numbers

If you come to Thatsup's Websites from an online advertisement, an anonymous identification number may be passed to the Website. This information cannot be used to gather any personally identifiable information about you. It will only allow us to track the overall effectiveness of our online advertising, marketing and banner advertisement campaigns.

4.3 Other Information we get from your use of the Services

We may collect other information about the Services that you use and how you use them. This information includes, but may not be limited, the following:

(a) Activity

We may store information about your use of the Service, such as your search activity, the pages you view, the date and time of your visit, businesses you call, and reservations and purchases you make through the Services. We also may store information that your computer or mobile device provides to us in connection with your use of the Service, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, phone number, unique device identifier, advertising identifier, location (including geolocation, beacon based location, and GPS location), and requested and referring URLs. You may be able to disallow our use of certain location data through your device or browser settings, for example by disabling “Location Services” for the Service.

(b) Contacts

You can invite your friends to join the Service by providing us with their contact information, or by allowing us to access your contacts from your computer, mobile device, or third party sites to select which friends you want to invite. If you allow us to access your contacts, we may transmit that information to Thatsup long enough to process your invitations.

(c) Communications

When you sign up for an account or use certain features, you are opting to receive messages from other Thatsup users, businesses, and Thatsup itself. If you exchange messages with others through the Service, we may store them in order to process and deliver them, allow you to manage them, and we may review and disclose them in connection with investigations related to the operation and use of the Services. Please also note that the messages you send or receive using the Service are only private to the extent that both you and the person you are communicating with keep them private. For example, if you send a message to another user, that user may choose to publicly post it. Also, Thatsup may access and disclose such messages in the course of investigations relating to use of the Service.

4.4 Supplementary User Data

(a) Account information

If you create an account on Thatsup, we may store and use your full name, email address, and other information you may provide with your account, such as your gender and birth date. Your first name and last initial, as well as any photo you submit through the registration process, will be publicly displayed as part of your account profile. You can modify some of the information associated with your account on your public profile. If you believe that someone has created an unauthorized account depicting you or your likeness, you can request its removal by contacting us at [email protected].

(b) Public content

The information that users contribute through the Services is intended for public consumption, including your reviews, lists, photos, comments, likes, user follows, and account profile. We may display this information through the Services, share it with businesses, and further distribute it to a wider audience through third party sites and services.

5. Our legal grounds for handling personal information

There are different legal grounds that we rely on to use your personal information as stated hereunder.

5.1 Performance of a contract

The use of your personal information described herein may be necessary to perform the agreement you have with us. For example, to give you access to the Services, to register and maintain your account, to help with support issues and to make sure that the Services performs as intended or to respond to your requests.

5.2 Legitimate interests

We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to analyse and improve the Services and the content on our Websites, to send you notifications about updates or information about our Services or to use your personal information for administrative, fraud detection or legal purposes.

6. How we use personal information

Thatsup uses the data we collect to provide you with the the Services, which includes using data to improve and personalize your experience. We also use the data to communicate with you, for example, informing you about your account, new services, security and other types of updates.

6.1 Providing the Services

We use data to provide, operate, support and improve the Websites and the Services to ensure that our users get the best possible consumer experience.

Supplementary User Data may also be used to give users access to customized, personalized, or localized content, recommendations, features, and advertising through the Services.

6.2 Support services

We use data to respond to customer enquiries, diagnose Service problems and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you, as well as to serve our legitimate interest.

6.3 Service Improvement

We continually use data for research purposes and to develop and improve our Services, including maintaining and improving the performance of the Websites and the Services, developing and adding new features or capabilities. This processing is necessary to serve our legitimate interest.

6.4 Business Operations

We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business. This processing is necessary to serve our legitimate interest.

6.5 Security, Safety and Dispute Handling

We use data to protect the security and safety of our users, customers, the Services, to detect and prevent fraud, to resolve disputes and enforce our agreements. This processing is necessary to serve our legitimate interest.

In addition, Thatsup may disclose account or other personal information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with Thatsup's rights or property, other Service users or anyone else that could be harmed by such activities. This processing is necessary to serve our legitimate interest.

6.6 Communication, Marketing and Advertising

We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication (including through the Websites) to inform you about new features or services, security or updates. This processing is necessary to serve our legitimate interest.

We may also share certain aggregated data with other third parties for general marketing and demographic purposes; however, this data, when shared on an aggregated basis, does not include any of your personal information.

7. How we share personal information

Thatsup does not and will not sell personal information about our users and customers. We only disclose your data as described in this Privacy Policy.

We do not sell or share any personal information about you to or with any person or organization except:

(i) as authorized by you,

(ii) in connection with providing various products and/or services to you (the "Service(s)"),

(iii) to the extent you make any use of Thatsup's websites (“Websites"),

(iv) to merchants with which Thatsup has a business relationship (our customers),

(v) as may be required by law or court order, or

(vi) as otherwise set forth herein.

In particular, and not in limitation of the foregoing, information you as a user enter at the Websites;

(i) will be shared with the merchants or third party service providers with which Thatsup has entered into a business relationship in order to provide the Services,

In addition, Thatsup may disclose or otherwise use non-personal information gathered on the Websites to third parties on an aggregated basis.

8. International data transfers

For users residing in the European Union, please note that the personal data information we obtain from or about you may be transferred, processed and stored outside of the E.U. for the purposes described in this Privacy Policy, including in the United States of America. We take the privacy of our users seriously and therefore take steps to safeguard your information, including assuring an adequate level of data protection in accordance with E.U. standards. Please note that Thatsup AB, is the “data controller” responsible for protecting your personal data related to the Service. If you would like additional information about your personal data and its use in connection with this Service, including correcting any incorrect information, please contact the Data Privacy Manager at the address above. We will take such steps as we deem necessary to confirm your identity before sharing any personal data with you. We will respond to proper and confirmed requests relating to personal data within 30 days, or as otherwise required by applicable law.

9. Security and retention of personal information

While no system is completely secure, Thatsup takes precautionary measures to help prevent personal information about you from loss, theft, misuse and unauthorised access.

Thatsup will retain your personal information for as long as we deem it necessary to enable you to use the Websites, to provide the Services to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business.

If you have a question about Thatsup’s security systems and specific retention period for certain types of personal information we process about you, please send an email to [email protected].

10. Your choices and how to alter the information you submit

10.1 Deleting your information

You are entitled to terminate your Thatsup account at any time, at what point all information connected to your account will either be deleted from view or anonymised, but we may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations. In order to comply with these regulations, we may be unable to delete information from our databases.

10.2 Altering Supplementary User Data

Other users may be able to identify you, or associate you with your account, if you include personal information in the content you post publicly. You can reduce the risk of being personally identified by using the Service pseudonymously, though doing so could detract from the credibility of your contributions to the Service.

You can always alter the Supplementary User Data, such as Account information, reviews and lists, you have submitted to the Websites by using the available options on the data in question.

Thatsup may alter, modify or delete any information you submit to the Websites if we believe, in our sole discretion, it is necessary or desirable to do so.

Please note that businesses cannot remove their business listings, ratings, or reviews by closing their accounts.

11. Your rights in relation to your personal information

We want you to be in control of how your personal information is used by us. Subject to local law, you can do this in the following ways:

(a) you can ask us for a copy of the personal information we hold about you by sending us a signed written request,

(b) you can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you,

(c) in certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information,

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information.

We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us of any changes to or inaccuracies in your personal information by contacting [email protected]. We will respond to your request as soon as possible

Thatsup is committed to handle any request, complaint or concern that you may have about our use of your personal information in a fair and transparent way. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.

12. Miscellaneous

12.1 Changes or updates to the Privacy Policy

Occasionally we may make changes to our Privacy Policy, for example to reflect changes in the Services or regulatory requirements. When we update this Privacy Policy, we will revise the last update date here.

If there are major changes to the Privacy Policy or in how Thatsup uses your personal information, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Privacy Policy to learn more how Thatsup is using and protecting your information.

12.2 Business Transfer

We may, in the future, sell or otherwise transfer some or all of our assets or equity to a third party. Your personally identifiable information and other information we obtain from you via the Websites may be disclosed to any potential or actual third party purchasers of such assets or equity and may be among the assets transferred.

12.3 Links

The Websites may contain links to other websites or applications that are owned and operated by third parties that are not affiliated with us. When you use those links, you leave our Services and we are unable to control how the owners of the websites or applications you link to handle any information they gather about you, including their privacy practices and use of cookies.

This Privacy Policy applies only to Thatsup's Services and does not govern activities on linked websites or applications. We encourage you to review the privacy policy of any other website or application you visit, download or access to understand its owner's practices on how it collects, uses and discloses your information.

13. How to contact us

If you have any questions about the use of your personal information, please send us an email to [email protected]

Unless otherwise stated, Thatsup AB is the data controller for personal data we collect through the Services subject to this Privacy Policy. Our address is Thatsup AB, Karlbergsvägen 22, 113 27 Stockholm, Sweden.