Guide to bridal shops in London

Halfpenny London is all about British-made bridalwear that feels personal rather than prescriptive, with designer Kate Halfpenny pulling inspiration from different chapters of her life. Collections sit together nicely, but each one has its own mood, from clean, structured fabrics to floatier, more romantic ones. The Twenty Collection marks the brand's 20-year milestone and showcases Kate's flair for mixing contemporary shapes with signature touches. It's a confident, creative line-up for brides who want to step into the spotlight on their own terms.

Oscar De La Renta is one of those labels people mention when they want a wedding dress that feels both traditional and a bit theatrical. The brand's been doing this since the '60s, so there's plenty of heritage behind the rows of lace and embroidered details you'll spot in the showroom. Expect romantic shapes, careful craftsmanship, and designs that feel timeless without drifting into predictable territory. It's a good place to browse if you want something elegant that still has a touch of personality.

Phillipa Lepley is where you go if you've got a crystal-clear idea of your wedding dress and want a team who'll actually build it with you. Expect multiple appointments, from the first chat to the final tweak, and plenty of encouragement to customise every detail until it feels just right. Everything is couture and made to measure, and if you're also after something for the evening, they can sort that too.

Temperley London specialises in that soft, romantic style that sits somewhere between countryside wedding and dreamy boho. Alice Temperley's designs are full of careful touches, think detailed embroidery, floaty shapes, and a hint of fairytale without going overboard. The brand may have expanded far beyond its Somerset beginnings, but the focus on craft and slower, considered design is still very much part of the experience.

Browns Bride is known as one of London's most exclusive bridal spots, with rails of designer gowns and a few labels you won't find anywhere else. The boutique brings together standout collections from around the world, making it a solid choice if you want something luxurious and well-curated. You can also browse jewellery and elegant headpieces, so the whole look can come together in one visit.

The Wedding Club offers a relaxed but polished setting to explore styles from leading British and European designers. The Knightsbridge boutique is bright and contemporary, and appointments come with private use of the space plus guidance from experienced stylists. Expect modern silhouettes, quality fabrics, and a mix of understated and statement gowns that still feel easy to wear.

Selfridges' wedding department is ideal if you want a mix of contemporary designers without trekking across the city. The space brings together ready-to-wear bridal looks, modern accessories, and a few more fashion-forward pieces you don't always find in traditional boutiques. It's a good option for brides who prefer a streamlined, department-store experience, where you can browse at your own pace, dip into different styles, and pick up everything from shoes to jewellery while you're there.

Harrods offers a bridal experience that feels elegant, with gowns and accessories from well-known designers arranged across a sleek, calm space. You can book an appointment for more tailored guidance, or simply explore the collections if you're still in browsing mode. Expect refined silhouettes, quality fabrics, and plenty of choice, plus all the finishing touches you might need without leaving the building.

Clio Peppiatt has built a name on intricate beading and shimmer, and her bridal line carries that same energy. Since debuting the collection in 2023, she's created sleek, modern designs with nature-inspired embroidery, with shells, florals and crystals, all worked into clean white shapes. Ready-made styles are available online, but custom fittings take place at her West London studio on Fridays if you want something a bit more personal.

The Mews Bridal focuses on French designers known for chic, modern silhouettes that feel effortless rather than overly formal. The Notting Hill boutique is spacious and curated, giving you room to browse a mix of contemporary shapes and classic touches. It's a great spot to book an appointment and try on styles that balance elegance with a cooler, laid-back vibe.

Sassi Holford has been creating bridal and eveningwear for over 40 years, and the London boutique reflects that experience with a calm, tailored approach. You'll find several collections, including the signature line, plus the option to go bespoke if you want something made just for you. Accessories like jackets and coats are available too, alongside elegant evening pieces for everything beyond the ceremony.

Caroline Castigliano's boutique offers a refined setting for finding a made-to-measure gown that feels personal without being fussy. The focus is on quality construction and silhouettes designed to fit beautifully, with stylists on hand to help shape the final look. Expect plenty of classic, polished options and accessories to complete your outfit in one visit.