Guide to affordable shopping in London

Chances are you already know about Primark, but the stores are worth a visit if you're looking for cheap and on-trend fashion. Three of the most popular stores are located in Oxford Street and Wood Green, offering a huge array of stylish items for women, men, and kids. You can also shop here for footwear, jewellery, accessories, and homewares.

Shop for designer fashion at Outlet Shopping at The O2, with discounts of up to 70% off the RRP. This modern outlet mall is set over several floors and has lots to discover. Aside from top fashion brands, you'll find shops for beauty, accessories, gifts, toys, and sportswear. There are on-site eateries as well.

For cheap clothes London shoppers love, try Ruby's Discount Clothing Store in North London. This shop is understated but well-stocked with a diverse array of affordable styles for women. You'll find a variety of designs at budget-friendly prices, and the welcoming staff are on hand to help you find the ideal pieces to add to your wardrobe.

You can shop for designer goods with up to 70% off the RRP at London Designer Outlet. More than 70 brands are available, set over multiple floors in a modern shopping complex. From fashion and footwear to gifts and technology, there's lots to discover, as well as a variety of dining options, and a cinema, spa, and hair salon.

Find affordable and high-quality second-hand clothing at Traid. A number of these shops can be found around the city, and they're known for their vibrant and creative window displays. Find a bargain new outfit or donate your unwanted pieces here. Shopping here supports Traid's charitable aims, reducing waste and improving conditions in the textile industry.

Find an affordable pair of shoes in Westminster at Discount Shoe Sales. This store near Victoria Street is a long-established family-run business, offering footwear for men at discounted prices. You'll find brands like Dr. Martens, Hi-Tec, and Loake here. Smart shoes, trainers, and shoe care products are all in stock.

At London Shoe Hub you'll find on-trend shoes at budget-friendly prices. At this East London store you'll see discounted styles for men, women, and kids. Amongst the options, there are one-off and sample pieces that give you a totally unique look. Heels, boots, and trainers are all available, as well as accessories like bags.

At Choice Discount in Bexleyheath, you'll find discounted fashion for men, women, and children from brands like Joe Browns and Rocket Dog. Lots of items are available at less than half of the original price, including winter coats and cosy knitwear, denim, and shoes. As well as clothing, you'll also find beauty and grooming products in the store.

The international arm of a successful American retailer, TK Maxx operates numerous stores around London. These bustling shops are stocked with last-season-or-older items by major brands, sold at significantly discounted prices. In addition to an extensive assortment of clothing and shoes, you can also pick up homewares, kitchen accessories, toys, and more here, all affordably priced.

Whilst it's best-known for fashion, H&M also sells furniture and decor at H&M Home. Located in Regent Street, this spacious store carries budget-friendly pieces to enhance every part of your home, as well as some more expensive furniture pieces. From soft furnishings to tableware and posters and prints, you'll find everything you need to bring style to your space.

Milagros in Columbia Road sells artisan Mexican homewares at affordable prices. Items are sourced directly from makers and workshops in Mexico. You'll find colourful floor and wall tiles, textiles, glassware and ceramics, and original folk art pieces. If you want to bring vibrant style into your home without spending too much, this is the ideal place to shop.

Located near Finsbury Park, Eighty-Seven is a well-stocked independent shop for second-hand, vintage, and restored furniture. There's plenty of choice inside the shop, with everything sold at a reasonable price. Get ready to rummage to find a piece that'll make a statement in your home. This store is also popular for its friendly and helpful service.

Forest sells plants and homewares at every price point, including budget-friendly items. These well-stocked spaces are full of greenery and leafy plants, but you'll also uncover ceramics and glassware, candles, soft furnishings, and toiletries, plus plant-care accessories. You'll find great houseplants and decor here, whatever your budget is.

For affordable furniture in North London, Barnet Furniture Centre is a must-visit. This place is a charity that offers two-tiered pricing to ensure that furniture is affordable for all. The shop prevents furniture from going to landfill by selling donated pieces. You'll find a varied range of second-hand and refurbished furniture, with delivery available.

Find vintage furniture and relax with a coffee afterwards at Aladdin's Vintage Furniture & Café. This unique North London shopping destination is a treasure trove of second-hand and vintage furniture pieces. The café also has a vintage theme and serves coffee and light bites like cake, wraps and sandwiches, and quiche.

Originating from China, Miniso now has a number of London shops. You'll find a varied range of budget-friendly lifestyle products and gifts here, including pieces for the home. As well as shopping for affordable decor, you'll find soft toys and items for children, health and beauty products, travel accessories, stationery, and seasonal items.

Visit The Toy Project to buy toys at affordable prices and support a charitable cause. This place sells second-hand toys and children's books that are in good condition. The shop does good too – it donates unwanted toys to kids in the UK and overseas, and also funds initiatives like book and toy libraries for local children.

Pandemonium is a fun toy shop in Richmond with thousands of toys and games, both traditional and modern. There are items at a range of price points, including budget-friendly buys. The store has a timeless bright red exterior and inside there's a playroom where kids can check out the toys whilst parents relax with a coffee.

You'll find unique yet affordable clothes for kids at That's Not Fair. This place encourages kids to find their own individual style and often collaborates with local schools. Classic pieces are reinvented here to make them child-friendly; these designs are intended to please kids, not their parents, whilst still being priced reasonably.

Just Williams offers exciting toys at every price point, including low-cost options that are great if you're on a budget or the kids are spending their pocket money. This bold and colourful toy shop sells items for all ages and interests including toys for babies, dressing-up costumes, games, puzzles, and craft activities.

You'll find budget-friendly vintage and second-hand fashion for babies and children aged up to seven at Mini Garms Gang. Shop for pre-loved pieces or buy or swap unwanted kids' clothing here. Pieces come from top high street and designer brands and cover everything from trainers to cosy nightwear. There are clothes for every season, plus maternity wear.

Based in Muswell Hill, Crocodile Antiques is a well-stocked gift shop with items for every occasion. The variety of gifts sold here means there's something for every budget, including items that come in at under £5. You'll find jewellery, accessories like hats and scarves, novelty items, and appealing gifts for babies and children. 

When you want a budget-friendly gift that's also a fab souvenir of London, To Home From London is the ideal place to shop. There are a wide range of London-themed gifts available, from art prints to tote bags, kitchenware, tea towels, and items for children. These creative and stylish gifts are an original budget-friendly option.

With stores in North and South London, Pretty Shiny Shop sells unique gifts, with as many eco-friendly and Fairtrade products as possible. There are loads of affordable options to suit a variety of recipients including jewellery, homeware, accessories, and toys for kids. The shop stocks plenty of options for under £5 or £10 too.

Magi Gifts in Brockley sells gifts at a range of prices, including affordable options. The wide choice of items sold here means there's something for everyone, whether you're shopping for a child, a foodie, a keen gardener, or a fashion fan. Helium balloons, cards, and party supplies are also available here.

Suck UK offers surprising gifts that your recipient won't already own, including plenty of items that cost less than £5. This store next to the Thames is spacious and well-stocked with inspiring gift ideas. The unique products here are well-designed and carefully packaged, ranging from gadgets and novelties to presents for pets.

Award-winning gift shop Mooch has a number of sites in London. Visit one of these stores to check out the diverse gift items, including low-cost options. Products range from homewares and fashion to edible treats, products for kids, and gifts for dogs and dog owners. Gift vouchers are available if you're not sure what to choose.

In Bloomsbury you'll find quality London-themed gifts at affordable prices if you visit Love London Souvenirs. This shop stocks a whole host of gifts and souvenirs, including edible treats, toys and figurines, clothing, and stationery. All the London gifts you could need are available here, with many items coming in at a low price.

Based at the edge of the capital, Cozy Glow is a friendly and intimate shop selling a wide range of beauty and wellness items. Visit the shop and you'll find budget-friendly options including handmade soy candles, home fragrances, bath products, and perfumes. Tableware and kitchen accessories are also sold here.

Operating a few green-fronted shops around the city, Pak's Hair & Cosmetics is a go-to for Afro hair care products, hair extensions, wigs, haircare products, and other beauty and skincare products. The shops are spacious and fully-stocked, with items for men and children as well as women. The knowledgeable staff can help you find the right products.

Visit one of Beauty Base's London shops to discover affordable perfumes, toiletries, and cosmetics. If you're looking for budget-friendly fragrances, makeup, haircare and skincare products, and make-up tools, you'll find lots of choice here. The stores stock vegan and cruelty-free items and also offer gift sets at various price points, including budget options.

US cosmetics giant Sephora has made it to London. The store offers a huge choice of affordable make-up, perfumes, skincare, and haircare, as well as in-store beauty services. As well as big names in make-up, you'll find organic and natural products plus affordable items so you can look great on any budget.

Beginning in the Danish city of Aarhus in 1973, Søstrene Grene sells affordable self-care products ranging from soap to facial massage kits. The focus is on aesthetics and creativity, and these well-designed items are sold at affordable prices. In-store you'll also find gifts, stationery, accessories, homewares, and products for children.

Shoppers in Walthamstow can visit Bodycare for affordable self-care and beauty products. Items for women and men are sold here at reasonable prices. You'll discover make-up from big brands like Rimmel, plus fragrances, toiletries, and products for taking care of your skin and hair. This shop also sells affordable gift sets.

Deptford Market takes over Deptford High Street several times a week. This lively and bustling market offers a vast array of budget-friendly goods and it has a friendly atmosphere. The street is closed to traffic when the market is on, and is overtaken by traders offering fresh food, clothes, shoes, fabric and haberdashery, and household items. 

Kingsland Market has been a fixture in East London for decades. If you're prepared to rummage you're bound to find a bargain. A variety of stallholders are here offering vintage and second-hand fashion, collectibles, toys and games, and household goods. If you're hungry you can choose from a number of street food vendors.

Jubilee Market in Covent Garden has been open since 1904 and attracts tourists as well as Londoners. It's a general market most days but on some days there's a focus on antiques or arts and crafts. You'll find lots of exciting products from eclectic traders offering fashion and accessories, art, flowers, and gifts. There are food vendors and live performers too.

Based in a converted cinema, Wood Street Indoor Market is home to 30 varied traders offering products at bargain prices. You'll find vintage fashion and second-hand goods, CDs and vinyl, antiques, jewellery, toys, and plants amongst these small shops. Food and drink vendors are available here as well, including plant-based cuisine. 

Chapel Market is an ideal destination for cheap shopping in London. This down-to-earth street market is open every day in the heart of Islington, with stalls offering a wide range of affordable goods. Whether you're after cheap fashion and accessories, toys, gifts, or fresh fruit and veg, you'll find it here.

Roman Road Market has been serving the East End for over 150 years. At the market you'll find a broad array of goods at reasonable prices, including cut-price designer fashion. You'll also discover shoes and accessories, fabrics, products for pets, perfumes, and an eclectic range of global street food vendors.