Guide to shoe shops in London

Footpatrol has been part of London's sneaker scene for more than twenty years and has been on Berwick Street since 2010. The store focuses on exclusive drops, hard to find models and niche releases from both major and lesser known brands. It has a clean, urban interior that makes it easy to take in the range, and the staff are knowledgeable without being pushy. It aims to be a community space as well as a retailer, which gives it a welcoming feel for anyone who cares about sneakers.

Presented By is a polished consignment store known for sourcing rare and high-value sneakers from around the world. The London shop displays pairs you wouldn't usually find in regular stores, along with a carefully curated selection of streetwear. Staff are knowledgeable, and the layout makes it easy to appreciate each release. It is especially popular with collectors who are after something specific, but it is also a good place to browse if you are curious about the high-end side of sneaker culture.

Tracey Neuls feels more like a small design studio than a regular shoe shop, with pairs hanging from the ceiling and staff who are always up for talking about how each style comes together. It is all very relaxed, the sort of place where you can wander around at your own pace and try on a few things until something clicks. The designs are slightly offbeat in a deliberate, stylish way that makes even a simple lace-up feel a bit special. If you want shoes that feel current and a shopping experience that feels more like dropping into a creative workspace than ticking off an errand, this is a solid shout.

Church's is one of those heritage names that has been making footwear for so long that they even helped popularise the idea that left and right shoes should actually be different. Their signature styles have ended up on everyone from public figures to actors to anyone who appreciates a very sturdy Oxford. The Regent Street shop is a calm spot to browse, chat to staff who know the craft inside out and take in the unmistakable scent of well-made leather.

Sneikersnstuff began in Stockholm in 1999 and grew from a small passion project into an international name. The Shoreditch store has a busy, energetic feel, with shelves full of premium releases, limited editions and streetwear from both major labels and up-and-coming brands. Staff are friendly, and the layout makes browsing easy, whether you are after a specific drop or just seeing what is new. It is the sort of place where familiar staples sit next to things you will not find in most shops.

Size? started in the UK in 2000 and has since become one of the most recognisable trainer retailers around. The Electric Avenue store stocks the usual favourites from Nike, Stussy and The North Face, plus collaborations and exclusives that change throughout the year. The atmosphere is relaxed and the selection is broad, making it a good option if you want everyday classics with the chance of spotting something unexpected. It is a solid mix of streetwear, sneakers and the occasional rare drop.

End. sits just off Carnaby Street and blends streetwear, luxury fashion and a huge selection of sneakers. The store is bright and modern, with everything laid out in a way that makes browsing feel easy rather than overwhelming. Alongside well known labels you will find high end designers and curated lifestyle pieces. Exclusive launches are often handled through raffles, so it attracts collectors as well as people who are simply looking for good quality day to day styles.

OG Kicks opened in 2023 and offers a mix of new and pre owned sneakers and streetwear for men and women. Each pair is authenticated by the in house team, which gives the shop a sense of trust and transparency. The store has a friendly atmosphere with a steady flow of new arrivals and the occasional standout pair for collectors. It is a good stop if you like the mix of current styles and harder to find pieces without the stress of hunting online.

Dover Street Market near Piccadilly Circus brings together high fashion, premium streetwear, jewellery and limited edition footwear across several floors of a striking building. The space feels part boutique, part art installation, with curated displays and a mix of big names and newer designers. It is a place to explore slowly, especially if you are interested in fashion that does something a bit different. The variety makes it a strong destination for anyone keeping up with new collections or looking for something standout.

John Lobb is known for traditional shoemaking and a focus on careful craftsmanship. The shop has a quiet, refined feel, with staff who can talk you through the materials and construction behind each style. You can look at their ready-to-wear collection, which includes classic Oxfords, derbies and boots, or ask about the bespoke service if you want something made to measure. It's the ideal place to visit if you are interested in well-made, long-lasting footwear.