The best ethical fashion shops in London

Placing sustainability at the heart of its operations, East London’s 69b Boutique is one of the first ethical fashion stores in London. The proprietors vet all brands that are sold in the shop, work with social enterprises, conserve energy and reuse where possible, and use a zero-emission company for their deliveries. You can find all sorts of menswear, womenswear, homeware and fashion accessories in the store, as well as gift ideas and more.

A stylish store in Coal Drops Yard, Wolf & Badger stocks independent brands from around the world, vetting them to ensure the pieces are ethically produced. The store’s approach to ethics and sustainability has even won it awards. You can pick up sophisticated fashion and homeware items in unique styles here, and cosmetics, skincare and haircare products are available too.

Flax London is the only specialist linen brand in the country, aiming to redefine where, when and how this sustainable, versatile fabric is used. They design a full menswear range, from shirts and jackets to trousers and shorts, including heavier clothing for colder weather. Their flagship boutique is located in Notting Hill.

A popular vegan footwear and ethical clothing store on the edge of Camden, The Third Estate is a shopping destination for fashion with a conscience. Using natural fabrics such as bamboo, hemp and organic cotton for comfort as well as style, the brand adheres to strict labour and sustainability standards when it comes to its suppliers. Both menswear and womenswear is available here, as well as basics and unisex clothing.

Originally a classic London vintage shop, Beyond Retro has evolved into a big-name vintage store with branches in both the UK and Sweden. Believing that vintage and second-hand clothes are the future of fashion, the company sources products up to half a year in advance in order to let you stock up your wardrobe with more sustainable pieces.

Launched in 2002 as a knitwear brand, Lowie later expanded its range. With two decades of ethical womenswear expertise, this South London boutique is the place to go to for dresses, trousers, jumpers, jumpsuits and all sorts of other garments. The clothing is manufactured using low-impact techniques, sustainably sourced materials and upcycled fabrics. Everything you buy here also comes with lifelong free repair guarantee to help ensure it stays out of the landfill as long as possible.

The Pop London brand draws on the multicultural heritage of its founders to craft stylish, affordable clothes for people who love fashion. The collections are almost entirely produced from surplus or deadstock fabrics, and the company establishes lengthy and close relationships with small producers. There’s a wide range of garments and accessories for all occasions available at this boutique in Belgravia.

Founded in St Agnes in Cornwall, Finisterre specialises in clothing that can help you withstand even the roughest weather that comes off the North Atlantic. The well-known, certified B Corp brand has shops in major cities around the country, offering the full range of garments for outdoor activities and sports, including surf gear. Finisterre is committed to innovation and pushing boundaries in the pursuit of sustainability and lower environmental impact.

Located in Chelsea, Sign of the Times is an upmarket boutique specialising in pre-loved garments, footwear, bags and other accessories by designer brands. Aside from offering second-hand clothing, which reduces the environmental impact of your purchase, the store works towards sustainability by recycling and reusing packaging, operating as a fully digital and paperless business, and doing deliveries by bike. Sign of the Times can also take care of the whole resale process for your items you wish to unload as well.

Designing only two seasonal, small-run collections per year, Hackney’s House of Sunny acts against fast fashion. The brand is committed to environmental responsibility and sustainability, crafting timeless fashion without compromising on ethics or affordability. You can browse their clothing and accessories for men and women at their store in London Fields.

Allbirds manufactures a curated range of year-round footwear and apparel. The American company’s ethos is founded in sustainability, environmental responsibility and ethical production practices, with the goal of helping reverse climate change through regenerative agriculture and improved business habits. Their shoes and clothing are available at several locations around the city and are well suited to active types and people who want to relax in style.

The family-run Aida in Shoreditch offers stylish garments, accessories and shoes for men and women alike, as well as homeware. The store showcases independent brands and unique style influences, stocking sustainable brands with transparent supply chains and helping customers make informed choices about their purchases.

Originally founded as a second-hand store in LA, Reformation soon expanded into designing their own clothing. Certified Climate Neutral, the brand stocks its sustainable women’s fashion at several locations around the city. Ensuring a fair working environment and a transparent supply chain throughout. Reformation makes garments from low-impact and reused materials. They test their new designs in limited weekly drops before determining future production based on feedback.

At her boutique on Mayfair’s prestigious Bond Street, globally renowned British fashion designer Stella McCartney showcases her luxury women’s and children’s clothing and handbags. The upmarket brand is committed to social sustainability and responsibility, pioneering new manufacturing approaches and techniques to help alleviate the fashion industry’s environmental impact.

Been London, a UK-based sustainable fashion brand, has gained renown for its dedication to crafting stylish accessories from reclaimed materials. Founded by Genia Mineeva, the brand prioritises repurposing waste materials like leather offcuts and recycled plastic bottles to create its high quality products. With a steadfast commitment to ethical production and timeless design, Been London offers a diverse range of accessories, including bags, wallets, and more, appealing to eco-conscious consumers who value both style and sustainability.

WeAreNativ is a sustainable fashion brand from the UK, known for its contemporary items made with eco-friendly practices. Founded by passionate individuals, the brand centres its ethos around using organic and recycled materials to create its clothing and accessories. WeAreNativ's collections reflect a modern aesthetic while embodying a commitment to minimising environmental impact.

Deploy is a high-end fashion label dedicated to comprehensive sustainability. Their creations merge artistic flair with meticulous craftsmanship, aiming to reduce environmental impact and set a new standard for the fashion sector. At their exclusive London showroom, accessible by appointment, customers can explore their complete range of chic, ethical women's clothing and accessories.