The best swimwear shops in London

Calzedonia is your go-to destination for swimwear, socks, high quality hosiery, and intimate wear. There's a focus on quality across their range of trendy swimwear, legwear, socks, and underwear. They have stores located worldwide, including various places around London, from Oxford Street and Angel to Chelsea and more.

Vilebrequin is renowned for its luxurious beachwear, often with bold, vibrant prints. Inspired by the carefree spirit of St Tropez in the 1970s, the brand creates each piece with high quality materials, perfect for those who value comfort, quality, and style. They have stores worldwide, including in several locations around London.

Located in buzzy Westbourne Grove and Chelsea, Love Brand & Co. is a clothing store founded by the husband and wife duo Oliver and Rose Tomalin. Their core mission revolves around raising awareness for endangered wildlife and habitats and promoting peaceful coexistence with nature. Established in the Bahamas, they are a certified B-Corp, committed to sustainability and mindful impact. Their product range spans from swimwear and everyday wear to children's clothing and accessories.

Talia Collins is a sustainable luxury swimwear and activewear label founded in 2018 and dedicated to creating stylish swimwear while championing ocean conservation. They make their swimwear using ECONYL® yarn made from abandoned fishing nets and other discarded ocean plastics, also offering sun protection and OEKO-TEX® Standard 100 certification. From sourcing to production, Talia Collins utilises natural or recycled materials and is constantly striving to minimise their environmental footprint.

Paolita stocks chic, high quality beachwear with a Mediterranean flair in the heart of Westbourne Grove. This West London boutique sells stylish swimsuits made to turn heads by the pool or on the beach. They're renowned for their vibrant prints and luxurious fabrics.

Heidi Klein is your one-stop shop for luxurious swimwear. Discover an elegant selection of swimsuits, cover-ups, and accessories designed to sculpt and flatter. The shop is warm and welcoming, with knowledgeable staff who are always available to offer advice and assist with sizing.

At Selfridges in Oxford Street, you'll find a wide range of swimwear to suit every taste and preference. From renowned luxury brands to emerging designers, Selfridges offers an extensive selection of swimsuits, bikinis, and beachwear in various styles and colours. With expert assistance from their staff, it's easy to find the perfect swimwear for whatever you might have planned.

London Beach Co. is your go-to destination for all your beach, swim, and resort wear needs in Chelsea. They stock a selection of over 30 brands, including Seafolly, Paolita, TBD Eyewear, and more, providing options not commonly found on the high street. During the summer months, London Beach Co. caters to beach enthusiasts while transitioning to London Ski Co. in winter for all your winter sports needs.