Buying children’s clothes isn’t always easy – they’ve got to make your kids feel comfortable, stand up to some wear and tear, fit growing bodies, and look decent too. It might sound like an impossible task but fortunately there are lots of kids’ clothing shops in London where you can find great options for every age group. If you’ve got a tiny fashionista in your family we can help, so take a look at our guide to kids’ clothes shops in London.
Where to find the best children's clothes shops in London
In this guide
The best children's clothes shops in London
- Niddle Noddle – Distinctive new and vintage styles
- Mini Kin – Clothes, gifts, and haircuts
- La Coqueta – Nostalgic Spanish-style outfits
- Trotters – Kids' clothing and footwear experts
- So Tiny – Friendly shop for kids
- Il Porticciolo – Sophisticated designer fashion
- My Little Duckling – Whimsical kids' accessories
- Amaia Kids – Bespoke Spanish outfits
- Cashmirino – Eco-luxury for kids
- Molly Meg – Clothes and more for kids
- Papouelli – Upscale contemporary footwear
- Bob & Blossom – Cool style for modern kids
- Luna & Curious – Bohemian retail space
- Hop Like a Bunny – Stuff for babies, teens, and mum too
- Cissy Wears – Sustainable family shopping
- La Stupenderia – Elegant Italian style since 1985
- Josiah Amari – Independent and evolving brand
- Marie-Chantal – Luxury clothing and lifestyle
- Oh Baby London – Clothes with personality
- Alex and Alexa – Top designer labels
- Jam London – Clothes with longevity
- Rosie Life – Cheery children's designs
- What Mother Made – Zero-waste fashion
- Mini Rodini – Eco-friendly Scandi brand
- Royal Kids – Contemporary modest fashion
- Jakss – Designer fashion for over 40 years
- Gently – Family lifestyle shopping
- Pepa & Co – High-end traditional fashion
- That's Not Fair London – Introducing kids to fashion
- Babatalco – Ethical clothing from natural materials
The best children's clothes shops in London
Explore the top kids' clothes shops in London, curated for the latest trends in kidswear and children's fashion
Distinctive new and vintage styles
Head to Niddle Noddle if you’re looking for clothes for style-conscious kids. This independent boutique sells new and vintage clothing and accessories for kids up to the age of six. Lots of items in stock here are handmade or limited edition. Children's toys and books are sold here as well.
Clothes, gifts, and haircuts
At Mini Kin you'll find a boutique dedicated to children. There are clothes and gifts available, including baby clothes and kids' accessories. Hair and skin products designed just for children are sold as well. If your child's hair needs a trim, you can make an appointment at the dedicated salon here.
Nostalgic Spanish-style outfits
Visit La Coqueta to shop traditional and luxurious children's outfits. Inspired by refined styles from Spain, these are classic pieces made with quality materials, including Spanish leather for shoes and natural fibres like merino wool. Clothing is sold for kids up to age 10. You can book personal shopping appointments too.
Kids' clothing and footwear experts
Trotters has been established in West London for more than 30 years. The store specialises in clothing, shoes, and accessories for babies and children aged up to 11. You can also buy fun books and toys here. The store offers a number of useful services including kids' haircuts and professional shoe fittings.
Friendly shop for kids
Opened in 1999, So Tiny is a friendly store where you can buy clothes, gifts, and soft toys for newborns, toddlers, and older kids. There are clothes for kids aged up to 10 and there's plenty of choice if you're shopping for a new baby - teething rings, outfits, and christening gifts are sold.
Sophisticated designer fashion
Discover Italian fashions for children at Il Porticciolo. This boutique is exclusive, sourcing clothes from a number of top designers. There are sophisticated styles on offer for babies and older boys and girls, including matching pieces for siblings. The store also specialises in comfortable and luxurious knitwear for children.
Whimsical kids' accessories
In Covent Garden you can visit My Little Duckling, a whimsical shopping spot for fun hats and accessories for children. There are designs for boys and girls, as well as unisex styles, all of which are comfortable and fun for kids and adults. Gift sets are available too, making the ideal present.
Bespoke Spanish outfits
Amaia Kids sells classic Spanish kids' fashion, including bespoke pieces produced in Spain. There are several collections aimed at babies and toddlers, as well as older girls and boys aged up to 10. There are pieces for day-to-day wear as well as the bespoke celebration outfits, including christening gowns and party dresses.
Eco-luxury for kids
Based in Burlington Arcade, Cashmirino is an eco-luxury brand retailing natural clothing for babies and children. These luxury knitwear designs draw inspiration from across the world and are intended to be passed down through the generations. There are styles for babies, kids, and teenagers, plus jumpers and cardigans for men.
Clothes and more for kids
Children’s store Molly Meg is a treasure trove of kids’ furniture, fashion, toys, and homewares. Clothing and accessories are available here for babies as well as older children. There’s plenty of choice for boys and girls, and you can buy dressing-up and party outfits in here too.
Upscale contemporary footwear
For children's footwear that blends tradition with the contemporary, visit Papouelli. Even royal children have been spotted sporting these shoes. A range of designs are available, including shoes suitable for school, all made to be comfortable and stand up to lots of activity. Other accessories are sold here too such as hats.
Cool style for modern kids
Bob & Blossom in East London is well-stocked with retro toys, fun gifts, and contemporary fashion for kids. Expect bold colours, quirky slogans, and heaps of unique style for the kids of today. If you're shopping for a birthday gift, this is a great destination - there are toys, balloons, and dressing-up bits.
Bohemian retail space
Distinctive miniature department store Luna & Curious stocks womenswear and children’s wear. There’s a wide choice of bohemian clothing for babies up to kids aged 12. The store is modelled as a collective retail space – it’s well-curated and full of personality. Toys, games, and homewares are also in stock here.
Stuff for babies, teens, and mum too
For clothes, furniture, and accessories for every age group, visit Hop Like a Bunny. This contemporary shop stocks style-conscious clothing, focusing on eco-friendly products and natural fibres like alpaca wool. There are clothes, shoes, and accessories for babies through to teenagers, plus kid-friendly furniture, toys, and products for parents.
Sustainable family shopping
Eco-conscious families shop at Cissy Wears, where you can explore eco-friendly and ethical clothing for babies, kids, and adults. You'll find other handy products too like natural teething rings and essentials for babies like changing mats. For family fashion that's kind to the planet, this store is worth checking out.
Elegant Italian style since 1985
Since 1985 La Stupenderia has been creating timeless and elegant fashion for kids and even has some celebrity fans. These outfits are traditional and produced in carefully-selected fabrics and colours. Romper suits for kids up to 18 months old are available, as well as fashion for children up to 12 years.
Independent and evolving brand
Josiah Amari draws inspiration from Korean and Nordic design to create distinctive kids' clothing. The collection from this independent brand is constantly developing, with cool and casual styles like harem pants, cheeky slogan t-shirts, cute tutu skirts, and cosy winter coats. These clothes are practical and give kids a unique style.
Luxury clothing and lifestyle
Established by Princess Marie-Chantal of Greece, Marie-Chantal is a luxurious clothing and lifestyle store for babies, children, and adults. Collections include sleepwear, loungewear, and sets so the whole family can match. Private shopping is available at the boutique or you can arrange a virtual styling appointment via video call.
Clothes with personality
Check out Oh Baby London for clothes packed with personality for little ones. This is an independent brand selling cheeky contemporary pieces for kids aged six and under. The range includes playsuits and babygros in unisex designs. You can also buy accessories like baby socks, bibs, and quirky soft toys.
Top designer labels
Check out Alex and Alexa for designer fashion for kids. This award-winning boutique works with more than 200 luxury brands including Burberry, Gucci, and Stella McCartney Kids. You'll find activewear and casual clothing through to more traditional outfits. It's a top destination if you want high-end designer style for your child.
Clothes with longevity
Kids' clothing needs to stand up to lots of action, so check out Jam London for durable pieces. This Hampstead store specialises in prints, knitwear, and natural fabrics, with every design being developed in-house. You can buy clothing for babies and kids aged up to 10, plus toys, and fashion for women.
Cheery children's designs
For cheerful kids' clothing with cute motifs, visit Rosie Life. Every design here is exclusive to the boutique, with fun pieces ranging from babygrows to kids' waistcoats and dresses with quirky designs and characters on them. Browse in the boutique, which is fully-stocked with exciting clothing and colourful child-friendly decor.
Local Hackney business What Mother Made produces zero-waste clothing for children and adults. The store is bright and friendly, with ethical pieces for the whole family. You'll also find quirky displays of toys and gifts, ranging from wooden toys to baby accessories like mobiles, and an exciting choice of books for children.
Eco-friendly Scandi brand
One of the fastest-growing kids' brands in Scandinavia is Mini Rodini, which has a boutique in London. The style is playful mixed with eco-friendly credentials and a dedication to delivering great quality. You can buy clothes for kids aged up to 11 including winter coats and fleeces, leggings, and upcycled pieces.
Contemporary modest fashion
Shop at Royal Kids for stylish modest fashion for boys and girls, including modest beachwear. There are styles for various occasions for babies, girls, and boys. Whether you're looking for a day-to-day outfit or something for a special occasion, you'll discover hundreds of designs to choose from at this shop.
Designer fashion for over 40 years
Based in East London, Jakss is a well-established boutique for designer children's clothing. You'll find pieces for children from some of the best-known designer brands like Balmain, Ralph Lauren, and Fendi, as well as independent brands. Styles are in stock for babies and older children, plus accessories like dummies and blankets.
Family lifestyle shopping
In South East London, Gently is a modern family lifestyle destination. You'll find a varied range of clothes and footwear for kids, plus lifestyle items and homewares that are great for busy households. Expect decorative objects, soft furnishings, and tableware, plus plenty of accessories for kids like books and party supplies.
High-end traditional fashion
For traditional outfits for children, check out Pepa & Co. This high-end store stocks timeless designs for new babies and children aged up to 10. There are classic designs that are great for school as well, like smart winter coats and footwear. Virtual appointments via video call are offered by the store.
Introducing kids to fashion
That's Not Fair aims to help kids explore their own sense of style. It reinterprets classic fashion designs to be kid-friendly, making this is a top shopping destination for tiny fashion fans. The on-trend designs are made for kids rather than parents and the shop frequently collaborates with local schools.
Ethical clothing from natural materials
Located in Shoreditch, Babatalco offers an inclusive space with wares for toddlers and children of up to 6 years. The ethically manufactured products are sourced from small suppliers, with the store’s careful curation ensuring you can shop with confidence. You can buy quality unisex clothing, accessories and wooden toys here, featuring an attention to detail that you won’t find on the high street.