Gothenburg's best shopping

Gothenburg's best shopping

Gothenburg is famous for being a fantastic shopping destination with several different retail areas around town, all charming in their own way. The city offers everything from huge department stores to small stores with unique designs and flagship stores with exclusive ready-to-wear fashion. Wander around town and enjoy luxurious window shopping, visit charming independent shops or shop easily and efficiently in one of the major shopping centres. This guide leads you to everything from clothes and interiors shops to tempting delis in Gothenburg.

In this guide
  1. Shopping areas
    1. Haga – Charming in the oldest part of town
    2. Kungsgatan – Easily accessible in the city centre
    3. Magasinsgatan – Treasure trove at hot address
    4. Avenyn – Gothenburg's major shopping street
    5. Majorna – Hipstertastic and welcoming
    6. Heaven 23 & Saluhallen – Small-scale shops and shopping lunch
  2. Department stores
    1. NK – Stylish shopping since the Seventies
    2. Arkaden – Historic shopping arcade
    3. Åhléns – Lifestyle, beauty and fashion under one roof
    4. Nordstan & Femman – 306 000 square metres of shopping
    5. Frölunda Torg – Find what you're looking for on the square
  3. Stores for women and men
    1. Acne Studios – Swedish for the style conscious
    2. Grandpa – Carefully selected
    3. Aplace
    4. Vallgatan 12
    5. Ragtime
    6. Marimekko
    7. Ströms
    8. Karltex – In everyone's wardrobe
  4. Fashion for women
    1. Arkivet
    2. Miss Ragtime
    3. Bazaar Gbg
    4. Bitte Kai Rand – Focus on fit and details
  5. Fashion for men
    1. Nudie Jeans – Jeans for everyone
    2. Göteborg Manufaktur – Workwear mecca
    3. Holmens Herrekipering – Valuing timeless design
    4. Spiga 3 – Italian selection
  6. Shoes
    1. NK Shoes & Accessories
    2. Haga Trätoffelfabrik & Läderaffär – Traditional clogs
    3. Karltex – Classics and new arrivals
    4. Lester Store – Focus on sneakers and boots
  7. Interior design
    1. Fabriken – Allmoge, art deco and Nordic classics
    2. Artilleriet – Eclectic
    3. Floramor & Krukatös
    4. Tibergs Möbler – Institution in Majorna
  8. Children's stores
    1. Villervalla – Colourful, comfortable and durable
    2. Polarn O. Pyret – Classic stripes
    3. Liten Karin
    4. Guapa

Shopping areas

Shopping areas in Gothenburg.

Haga Trätoffelfabrik & Läderaffär Charlston i Haga Sjöbaren Haga Café Husaren
Haga Trätoffelfabrik & Läderaffär
hagatratoffelfabrik.se
Sjöbaren Haga
sjobaren.se
Café Husaren
cafehusaren.se
Sjöbaren Haga
@sjobarenhaga
Café Husaren
@cafehusaren
Haga Trätoffelfabrik & Läderaffär Charlston i Haga Sjöbaren Haga Café Husaren

Charming in the oldest part of town

Cute independent shops - from carefully curated secondhand to modern interiors and Scandi fashion - dotted among old wooden houses and cobblestone streets. Haga Trätoffelfabrik & Läderaffär, Bebop Antik, Rum 21 and Charlston are just a few of the names. If you're hungry or ready for a coffee break there are plenty of inviting cafés and restaurants along Haga Nygata, including the popular Sjöbaren and Café Husaren - famed for their gigantic cinnamon buns.

  • Haga Nygata 19, Linné Haga Nygata 10d, Linné Haga Nygata 25, Linné Haga Nygata 28, Linné
    Haga Trätoffelfabrik & Läderaffär
    Haga Nygata 19, Linné
    Charlston i Haga
    Haga Nygata 10d, Linné
    Sjöbaren Haga
    Haga Nygata 25, Linné
    Café Husaren
    Haga Nygata 28, Linné
  • Haga Trätoffelfabrik & Läderaffär
    hagatratoffelfabrik.se
    Sjöbaren Haga
    sjobaren.se
    Café Husaren
    cafehusaren.se
    Haga Trätoffelfabrik & Läderaffär
    031-711 97 11
    Charlston i Haga
    031-13 68 70
    Sjöbaren Haga
    031-711 97 80
    Café Husaren
    031-13 63 78
  • Haga Trätoffelfabrik & Läderaffär Charlston i Haga Sjöbaren Haga Café Husaren
Tinna Jarl Sandin Ma Cuisine Sorellina
Tinna
tinna.se
Jarl Sandin
jarlsandin.se
Ma Cuisine
macuisine-gbg.com
Sorellina
sorellina.se
Ma Cuisine
@macuisinegbg
Sorellina
@sorellinafriendsfoodwine
Tinna Jarl Sandin Ma Cuisine Sorellina

Easily accessible in the city centre

A popular shopping street where you'll find several of the major chains. From fashion for children and adults to sports stores, opticians and shoe shops, but also smaller stores such as gift and interiors store Tinna and renowned jewellers Jarl Sandin. In the middle of Kungsgatan is Gothenburg cathedral, surrounded by a lovely park perfect for a pitstop on a park bench or picnic on the grass. If you're hungry Ma Cuisine and Sorellina serve great lunches for anyone needing a pause from their shopping.

  • Kungsgatan 56 , Centrum Kungsgatan 67, Centrum Kyrkogatan 32, Centrum Västra Hamngatan 20, Centrum
    Tinna
    Kungsgatan 56 , Centrum
    Jarl Sandin
    Kungsgatan 67, Centrum
    Ma Cuisine
    Kyrkogatan 32, Centrum
    Sorellina
    Västra Hamngatan 20, Centrum
  • Tinna
    tinna.se
    Jarl Sandin
    jarlsandin.se
    Ma Cuisine
    macuisine-gbg.com
    Sorellina
    sorellina.se
    Tinna
    031-711 35 16
    Jarl Sandin
    031-10 59 00
    Ma Cuisine
    031-711 77 11
    Sorellina
    031-13 14 00
  • Tinna Jarl Sandin Ma Cuisine Sorellina
Acne Studios Norrgavel The Barn Miss Ragtime Artilleriet Da Matteo Magasinsgatan
Acne Studios
acnestudios.com/se/en/home
Norrgavel
norrgavel.se
The Barn
thebarn.se
Miss Ragtime
missragtime.se
Artilleriet
artilleriet.se
Da Matteo Magasinsgatan
damatteo.se
Acne Studios
@acnestudios
The Barn
@thebarn1934
Miss Ragtime
@missragtime
Da Matteo Magasinsgatan
@damatteo
Acne Studios Norrgavel The Barn Miss Ragtime Artilleriet Da Matteo Magasinsgatan

Treasure trove at hot address

Magasinsgatan has become one of Gothenburg's absolute hottest destinations for both shopping and restaurants. You'll find barista-award-winning Da Matteo, which houses both a coffee bar and coffee roastery/sourdough bakery, flagship stores for hip Swedish fashion brands such as Acne Studios and Dr. Denim Gallery, as well as uber-cool interiors stores Artilleriet and Norrgavel. The street's lively restaurant scene includes some popular restaurants and you can enjoy some of the best burgers in the city at The Barn just one street away. Or hang out in the square and grab something to eat from one of the food trucks.

  • Magasinsgatan 15, Centrum Magasinsgatan 19, Centrum Magasinsgatan 19, Centrum Magasinsgatan 22, Centrum Kyrkogatan 11, Centrum Magasinsgatan 17A, Centrum
    Miss Ragtime
    Magasinsgatan 15, Centrum
    Acne Studios
    Magasinsgatan 19, Centrum
    Artilleriet
    Magasinsgatan 19, Centrum
    Norrgavel
    Magasinsgatan 22, Centrum
    The Barn
    Kyrkogatan 11, Centrum
    Da Matteo Magasinsgatan
    Magasinsgatan 17A, Centrum
  • Acne Studios
    acnestudios.com/se/en/home
    Norrgavel
    norrgavel.se
    The Barn
    thebarn.se
    Miss Ragtime
    missragtime.se
    Artilleriet
    artilleriet.se
    Da Matteo Magasinsgatan
    damatteo.se
    Acne Studios
    031-13 85 80
    Norrgavel
    031-13 05 22
    The Barn
    031-352 49 49
    Miss Ragtime
    031-774 02 32
    Artilleriet
    031-711 76 21
    Da Matteo Magasinsgatan
    031-380 33 10
  • Acne Studios Norrgavel The Barn Miss Ragtime Artilleriet Da Matteo Magasinsgatan
Göteborgs konstmuseum Ristorante Bellora Foajébaren Poh-Keh Jimmy & Joan's New York
Göteborgs konstmuseum
goteborgskonstmuseum.se
Ristorante Bellora
hotelbellora.se
Foajébaren
stadsteatern.goteborg.se/restaurang
Poh-Keh
poh-keh.se
Jimmy & Joan's New York
jimmyandjoansnewyork.se
Göteborgs konstmuseum
@goteborgskonstmuseum
Ristorante Bellora
@hotelbellora
Poh-Keh
@eatpohkeh
Jimmy & Joan's New York
@jimmyandjoansnewyork
Göteborgs konstmuseum Ristorante Bellora Foajébaren Poh-Keh Jimmy & Joan's New York

Gothenburg's major shopping street

Avenyn has long been regarded as something of a tourist trap by locals but recently the street has undergone a makeover thanks to facade renovations and new additions in the form of fashion stores, restaurants, hotels and lunch spots. Götaplatsen with its iconic sculpture of Poseidon at the top end of the street is one of the city's most famous landmarks. The street is also home to the Gothenburg Museum of Art and Gothenburg City Theatre with its Foajébaren. Restaurant-wise, options include the newly-renovated Brasserie LippRistorante Bellora with hotel and rooftop bar and Le Pain Français Bistro, to name just a few. Don't miss Avenyn's trendy parallel street Teatergatan, home to cool, intimate spots such as Poh-Keh and Jimmy & Joan's New York.

  • Götaplatsen, Centrum/Avenyn Götaplatsen 4, Centrum/Avenyn Kungsportsavenyn 6, Centrum/Avenyn Teatergatan 22, Centrum Teatergatan 22, Centrum
    Göteborgs konstmuseum
    Götaplatsen, Centrum/Avenyn
    Foajébaren
    Götaplatsen 4, Centrum/Avenyn
    Ristorante Bellora
    Kungsportsavenyn 6, Centrum/Avenyn
    Poh-Keh
    Teatergatan 22, Centrum
    Jimmy & Joan's New York
    Teatergatan 22, Centrum
  • Göteborgs konstmuseum
    goteborgskonstmuseum.se
    Ristorante Bellora
    hotelbellora.se
    Foajébaren
    stadsteatern.goteborg.se/restaurang
    Poh-Keh
    poh-keh.se
    Jimmy & Joan's New York
    jimmyandjoansnewyork.se
    Göteborgs konstmuseum
    031-368 35 00
    Ristorante Bellora
    031-767 34 00
    Foajébaren
    076-843 40 90
    Poh-Keh
    072-596 88 88
    Jimmy & Joan's New York
    076-209 73 12
  • Göteborgs konstmuseum Ristorante Bellora Foajébaren Poh-Keh Jimmy & Joan's New York
Gudagott Vinbaren Majorna Majornas Saker Från Förr Enoteca Maglia
Gudagott
gudagott.eu
Vinbaren Majorna
enotecamaglia.se/bar
Enoteca Maglia
enotecamaglia.se
Gudagott
@gudagott
Vinbaren Majorna
@vinbarenimajorna
Majornas Saker Från Förr
@majornassaker
Enoteca Maglia
@enotecamaglia
Gudagott Vinbaren Majorna Majornas Saker Från Förr Enoteca Maglia

Hipstertastic and welcoming

Majorna is more than a part of town, for many it's an entire lifestyle; cultural life is alive and well here alongside lots of delightful shops and great restaurants. The area is large and stretches from Stigbergstorget, where the landmark Seafarer's Wife sculpture looks out over the entrance to the city harbour, to charming Mariaplan and Röda sten. The secondhand store Majornas Saker från Förr and deli Gudagott are just a stone's throw from the Italian neighbourhood restaurant Enoteca Maglia and it's adjacent sister bar, Vinbaren Majorna.

  • Mariagatan 13, Majorna Slottskogsgatan 42, Majorna Slottsskogsgatan 46, Majorna Slottsskogsgatan 46, Majorna
    Majornas Saker Från Förr
    Mariagatan 13, Majorna
    Gudagott
    Slottskogsgatan 42, Majorna
    Enoteca Maglia
    Slottsskogsgatan 46, Majorna
    Vinbaren Majorna
    Slottsskogsgatan 46, Majorna
  • Gudagott
    gudagott.eu
    Vinbaren Majorna
    enotecamaglia.se/bar
    Enoteca Maglia
    enotecamaglia.se
    Gudagott
    031-16 49 50
    Vinbaren Majorna
    031-14 24 00
    Majornas Saker Från Förr
    073-343 91 61
    Enoteca Maglia
    031-14 24 00
  • Gudagott Vinbaren Majorna Majornas Saker Från Förr Enoteca Maglia
Heaven 23 Saluhallen
Heaven 23
heaven23.se
Saluhallen
storasaluhallen.se
Heaven 23 Saluhallen

Small-scale shops and shopping lunch

In the swanky Lorensberg area, you'll find plenty of small-scale shops where you can browse everything from home decor to fashion. It's also an area packed with restaurants, perfect for a shopping lunch when you need to re-energise. Avenyn and Södra Vägen both run through the neighbourhood and are great for leisurely strolls. Don't miss out on the famous prawn sandwich at Heaven 23 or taking a walk over the moat to Saluhallen food hall.

  • Mässans gata 22, Centrum Kungstorget, Centrum
    Heaven 23
    Mässans gata 22, Centrum
    Saluhallen
    Kungstorget, Centrum
  • Heaven 23
    heaven23.se
    Saluhallen
    storasaluhallen.se
    031-750 88 05
  • Heaven 23 Saluhallen

Department stores

Department stores in Gothenburg.

NK

Stylish shopping since the Seventies

This department store, sister store to the original Stockholm store, opened in Gothenburg in 1971. Be inspired by timeless design classics, Swedish and international premium quality brands and a large department for beauty and perfumes. The department's 50 departments include NK DesignersNK Herrtrend and NK Lingerie. The department store's lower ground floor has services such as toilets and NK's customer service department, where you can buy gift certificates and join the mailing list for special offers.

Arkaden

Historic shopping arcade

Arkaden has been an important part of Gothenburg's retail scene since the 1800s. Naturally a lot has happened to the department since then, but the emphasis on an enjoyable shopping experience remains. There are around 25 stores spread over three floors, mainly focusing on fashion, design, beauty and interiors. Some of the stores housed in the light, airy department store are Zara, Bolia, Nilson Shoes and Tesla. When hunger sets in, Löfqvist å vi serves a great shopping lunch, with a glass of fizz if you fancy.

Åhléns City Nordstan Åhléns Frölunda Torg Åhléns Kungsgatan Åhléns Partille
Åhléns City Nordstan
ahlens.se
Åhléns Frölunda Torg
ahlens.se
Åhléns Kungsgatan
ahlens.se
Åhléns Partille
ahlens.se
Åhléns City Nordstan Åhléns Frölunda Torg Åhléns Kungsgatan Åhléns Partille

Lifestyle, beauty and fashion under one roof

Sweden's leading department store for fashion, lifestyle and beauty shopping can be found at four different locations in Gothenburg. The largest is Åhléns City in Nordstan, followed by Åhléns Kungsgatan, Åhléns Frölunda Torg and Åhléns Partille. Since their opening in 1889 they've offered a complete concept for the whole family and their own fashion brands Wera and Å provide fashion-conscious clothes at great value prices. Muji in the interiors department sells Asian-influenced details for the home and wardrobe. The department store also includes haberdashery, shoes, beauty, music and entertainment departments.

  • Östra Hamngatan 18, Centrum Frölunda Torg, Frölunda Kungsgatan 35, Centrum Nils Henrikssons väg 3, Partille
    Åhléns City Nordstan
    Östra Hamngatan 18, Centrum
    Åhléns Frölunda Torg
    Frölunda Torg, Frölunda
    Åhléns Kungsgatan
    Kungsgatan 35, Centrum
    Åhléns Partille
    Nils Henrikssons väg 3, Partille
  • Åhléns City Nordstan
    ahlens.se
    Åhléns Frölunda Torg
    ahlens.se
    Åhléns Kungsgatan
    ahlens.se
    Åhléns Partille
    ahlens.se
    Åhléns City Nordstan
    031-333 40 00
    Åhléns Frölunda Torg
    031-734 66 00
    Åhléns Kungsgatan
    031-339 34 80
    Åhléns Partille
    031-336 16 00
  • Åhléns City Nordstan Åhléns Frölunda Torg Åhléns Kungsgatan Åhléns Partille
Nordstan Femman­huset
Nordstan
nordstan.se
Femman­huset
femman.com
Nordstan
@nordstan_gbg
Femman­huset
@femmangbg
Nordstan Femman­huset

306 000 square metres of shopping

With several thousand square metres of retail space and some 200 different stores, Nordstan is one of Sweden's largest shopping centres. Whatever the weather, you can shop here comfortably and find everything you need for all the family. The shopping centre has numerous entrances and you can easily get here by public transport. There's also a gigantic indoor car park next door, with direct access to the shopping centre. If you need to recharge your batteries there are plenty of restaurant, fast food and café options. 

  • Götgatan 10, Centrum Postgatan 26-32, Centrum
    Nordstan
    Götgatan 10, Centrum
    Femman­huset
    Postgatan 26-32, Centrum
  • Nordstan
    nordstan.se
    Femman­huset
    femman.com
    031-700 86 00
  • Nordstan Femman­huset

Frölunda Torg

Find what you're looking for on the square

Torget, "the square", as Gothenburgers call it, has undergone a major makeover in recent years, in terms of size, appearance and selection. The shopping centre was opened in 1966 by politician Olof Palme and since then its gone from some forty stores to 150. Browse among everything from fashion stores, sport and interiors to delis, bakeries and toy stores. There are also several restaurants and cafés. Frölunda Kulturhus next to the shopping centre includes an indoor swimming pool and library. If you're coming by car, there are two large car parks, along with a newly-built bus and tram hub.

Stores for women and men

Where to shop for clothes for both women and men

Acne Studios

Swedish for the style conscious

The darling of the Swedish fashion scene is Acne, with its modern and minimalist style with a twist of unexpected elements. Their clothes are often simple in cut, focusing on clean lines and quality materials, often in neutral colours like black, white, grey, and beige, but they are not afraid to add some colourful elements sometimes. The brand is also known for its unique and innovative details, such as asymmetric silhouettes, interesting textures, and unexpected combinations of materials.

Grandpa

Carefully selected

Quality, timeless style and sustainability are a few words that summarise Grandpa. Their range consists of carefully selected garments from both established and new designers, with a blend of Scandinavian simplicity and international elements. In other words, you can buy both basic and statement pieces here, and in addition to clothing, accessories and interior decor are also sold.

Karltex

In everyone's wardrobe

The Karltex store in the charming Haga neighbourhood they've handpicked a selection of brands such as Adidas, Stüssy, Carhartt, Champion, Brixtol and Elvine for both women and men. The focus is on timeless products that they believe should be part of everyone's wardrobe, whether it's clothes or accessories.

Fashion for women

Stores focusing on women's fashion

Bitte Kai Rand

Focus on fit and details

Gothenburg has a lot to offer for fashion-minded women, including Bitte Kai Rand, a brand not afraid of colour and shape. Their collections are characterised by their focus on fit and details, combined with both more earthy colours and fun patterns that can be found on both trousers and tops as well as outerwear.

Fashion for men

Stores focusing on men's fashion

Nudie Jeans

Jeans for everyone

Looking for a pair of well-fitting jeans? Look no further than the sustainable and durable Nudie, especially in Gothenburg where the brand was founded back in 2001. They sell models to suit all tastes – from super tight to trendily wide. When you've worn them as much as you think you can, just take them to their Repair Shop and get them fixed up like new.

Göteborg Manufaktur

Workwear mecca

Located right on the edge of Haga, in a building from the late 19th century, Göteborg Manufaktur offers high-quality goods and garments with a main focus on denim. The shop is run by, among others, Jonas Melin and Olof Norrman, who met at Textilhögskolan (the Swedish School of Textiles) and have a preference for sustainably and fairly produced clothes.

Holmens Herrekipering

Valuing timeless design

There are numerous gems in Gothenburg for fashion-conscious men, and Holmens Herrekipering is one of them. Buy suits, ties, shirts, and other classic men's clothing in various materials and from designers who value timeless design. Their own tailors can help you if you want your favourite garment to fit even better.

Spiga 3

Italian selection

For clothes and suits of Italian quality, Spiga 3 is the place to go. Linen shirts, down jackets, chunky knits – the range is wide and the style is classic.

Shoes

Haga Trätoffelfabrik & Läderaffär

Traditional clogs

Since 1933, Haga Trätoffelfabrik has been providing the people of Gothenburg with high-quality clogs that last for years. The range consists mainly of clogs in classic wooden designs and with fun colours and patterns, as well as wool jumpers, leather products and bags.

Karltex

Classics and new arrivals

Karltex store on Vallgatan may be small, only 36 square metres, but it's still packed with shoes from floor to ceiling. Shop for timeless shoe models such as Adidas Stan Smith, Dr. Martens 1460, Clarks Desert Boot and Reebok Classics, but also the occasional carefully selected new arrival.

Lester Store

Focus on sneakers and boots

In 2001, Lester began his mission to provide quality shoes to the inhabitants of Gothenburg. With a focus on classic brands from both America and Italy, the selection includes everything from Wellington boots to dress shoes.

Interior design

Fabriken

Allmoge, art deco and Nordic classics

Fabriken is a favourite store among interior design enthusiasts in Gothenburg. New and used furniture, lighting, ceramics, glass, art from 1900 and onwards are sold in an inspiring mix. The ambition is to create a personal and inspiring selection where allmoge, art deco and Nordic classics are mixed freely.

Artilleriet

Eclectic

Artilleriet aims to offer a range of unique interior designs in both classic and innovative styles. The keyword is eclectic, and the price tag often reflects that. The range is wide and includes everything from large furniture to storage and decorations.

Tibergs Möbler

Institution in Majorna

Tiberg has been on Bangatan in Majorna for over 100 years, with plenty more to come. It's one of the largest independent furniture stores in Sweden and sells both design classics such as String shelves and new, lesser known brands in different price ranges.

Children's stores

Villervalla

Colourful, comfortable and durable

Villervalla's colourful children's store attracts many who enjoy dressing their children in fun patterns and colours. The goal is to create clothes for children that allow them to really be children, play, have fun, and climb in comfortable and durable clothing.

Polarn O. Pyret Frölunda Torg Polarn O. Pyret
Polarn O. Pyret Frölunda Torg
polarnopyret.se
Polarn O. Pyret
polarnopyret.se
Polarn O. Pyret Frölunda Torg Polarn O. Pyret

Classic stripes

Polarn o Pyret's classic stripes are equally beloved by children and adults, and are an ideal gift for both newborns and slightly older children. Nowadays, the range is wide and includes everything from baby clothes to outerwear in all sorts of patterns, but the iconic stripes remain.

  • Postg. 26-32, Centrum Frölunda Torg, Frölunda
    Polarn O. Pyret
    Postg. 26-32, Centrum
    Polarn O. Pyret Frölunda Torg
    Frölunda Torg, Frölunda
  • Polarn O. Pyret Frölunda Torg
    polarnopyret.se
    Polarn O. Pyret
    polarnopyret.se
    Polarn O. Pyret Frölunda Torg
    031-47 32 90
    Polarn O. Pyret
    031-80 24 10
  • Polarn O. Pyret Frölunda Torg Polarn O. Pyret

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Editors

At Thatsup, we have extensive experience of guiding our readers to a city’s hidden gems. Since 2008, our editors have been writing insightful guides covering restaurants, bars, cafes, hotels, and hairdressers, among other things. Our guides consist of carefully selected tips based on our local knowledge and are regularly updated with the help of our focus group, where we collectively discuss selections and content. We are constantly working to inspire and provide you with the best possible experience, no matter where you are or what you are looking for.