I've never really gotten hooked on COS. Even though the design is often nice and reminds me a bit of the sheet and & other stories among other things, I'm not sold here.
I think the styling and exposure of goods is unclear and uninspiring. I never really get excited to go into the long store to see what's hiding.
The shop windows also do not give a wow effect, which is needed in this area as many other stores deliver exciting windows. But sometimes an ad sweeps by on my mobile with clothes from here and I want to go here again, but once I'm in the store I feel no... Not for me.